Project: Partnered with Hy-Vee to launch its new Seasons Home collection, creating a cohesive campaign system that introduced the brand across both retail and digital channels. The work established an evergreen creative platform to support year-round brand awareness while developing seasonal campaigns that kept the collection fresh and culturally relevant throughout the year.

As Associate Creative Director I led the creative vision from concept through execution, partnering with the account team to develop a campaign that balanced long-term brand building with seasonal merchandising goals. I guided the creative team in developing integrated assets across in-store, digital, and social, ensuring a consistent visual identity.

I partnered with the photographer and food stylist to shape the visual direction of the campaign, ensuring the photography reflected the Seasons Home brand's aesthetic.