Project: With Kind Kulture’s packaging design as a foundation, we transformed the brand's underdeveloped social media presence into a full, cohesive identity.

As Associate Creative Director, I led the creative vision for Kind Kulture's social evolution, defining the brand's visual identity, tone, and creative standards across digital channels. Partnering closely with social strategy, we translated audience insights into a cohesive content framework, establishing a distinctive visual language through photography, typography, storytelling, and recurring content pillars. I directed a large-scale content shoot and continue to oversee ongoing content production.

I continue to lead the brand’s social creative direction, collaborating with social strategists and the creative team to develop content ideas, refine creative based on performance insights, and strengthen brand recognition and engagement.

Impact: Since implementing the new creative direction & content strategy, Kind Kulture has grown its social following by over 100% since February 2026, building stronger brand awareness and ongoing audience engagement.