Kind Kulture Social Media
Project: With Kind Kulture’s packaging design as a foundation, we transformed the brand's underdeveloped social media presence into a full, cohesive identity.
As Associate Creative Director, I led the creative vision for Kind Kulture's social evolution, defining the brand's visual identity, tone, and creative standards across digital channels. Partnering closely with social strategy, we translated audience insights into a cohesive content framework, establishing a distinctive visual language through photography, typography, storytelling, and recurring content pillars. I directed a large-scale content shoot and continue to oversee ongoing content production.
I continue to lead the brand’s social creative direction, collaborating with social strategists and the creative team to develop content ideas, refine creative based on performance insights, and strengthen brand recognition and engagement.
Impact: Since implementing the new creative direction & content strategy, Kind Kulture has grown its social following by 50% since November 2025, building stronger brand awareness and ongoing audience engagement.
Role: Associate Creative Director
Developed brand visuals, tone, and overall creative direction
Lead and oversee creative teams while partnering with social teams to maintain brand strategy and creative consistency across channels
Direct ongoing social content development
Collaborate with social teams to ideate content strategies informed by audience insights and performance data
Team: Social Media Director, Associate Art Director, Photographer, Account Director
