Kind Kulture Social Media
Project: With Kind Kulture’s packaging design as a foundation, we transformed the brand's underdeveloped social media presence into a full, cohesive identity.
Using audience insights, we developed a distinct visual language and tone, including a distinct photography style, typography, and content direction we brought it to life through a large-scale content shoot with ongoing photo and video production. The work continues to evolve, with content and creative refined by performance data to build following and lasting brand traction.
Role: Associate Creative Director
Team: Social Media Director, Associate Art Director, Photographer, Account Director