PetShip Pet Supplies
Project: Partnered with PetShip to launch a new ship-to-home e-commerce pet supply brand. The work spanned brand strategy and identity through ongoing campaign development, creating a cohesive experience across the website, email, paid and organic social, and print.
As Associate Creative Director, I led brand development and creative oversight from launch through seasonal campaign updates. I partnered with social strategy to review performance insights and adapt content, helping build an engaging brand presence while supporting product discovery and online purchase journeys.
Role: Associate Creative Director & Art Director
Led development of the PetShip brand, logo, and visual identity
Oversaw launch creative and ongoing campaign development across website merchandising, email, social, and print
Created seasonal website banner and content updates to support e-commerce promotions and product discovery
Partnered with social strategy to review performance insights and refine content for audience growth and engagement
Ensured consistent creative execution across DTC customer touchpoints
Team: Account Director, Account Manager, Designers, Copywriters, Paid Media, Video Content, Social Media Strategists
