Project: We partnered with MercyOne to develop a new brand campaign centered on the idea that great healthcare gives people the confidence to live their one best life. Built from an audience insight around what people ultimately want from healthcare—not just treatment, but the freedom to live fully—the campaign positioned MercyOne as a trusted partner that empowers patients to thrive.
The integrated campaign came to life through a broadcast television spot, CTV, paid digital, and print, using emotional storytelling to reinforce the brand promise across every touchpoint.
I partnered with the Creative Director to develop and pitch the campaign concept to the client. After the concept was approved, I led the visual execution across campaign deliverables, directing designers and working closely with the production team to maintain a cohesive creative vision across every touchpoint.
MercyOne
Role: Art Director
Partnered with the Creative Director to develop the campaign concept and visual direction
Art directed creative across television, CTV, paid digital, and print
Collaborated with photographers, directors, and production partners throughout concept development and production
Ensured visual consistency across integrated campaign touchpoints while bringing the brand platform to life through compelling storytelling
Team: Creative Director, Account Director, Photographer, Video and production team
:30 second TV spot
