Caitlin Clark Cereal Photoshoot & Promotion
Project: Partnered with Hy-Vee to develop promotional creative for a Caitlin Clark limited-edition cereal launch. The work centered on a photo and video shoot that created campaign assets to promote the cereal across retail and digital channels.
The shoot captured a range of social-first concepts and promotional imagery. Select final assets are shown, additional concepts were developed but were not released publicly.
Role: Associate Creative Director & Art Director
Led art direction for the campaign photoshoot promoting the limited-edition cereal
Directed Caitlin Clark in photo and video production to capture campaign-ready content for retail and social channels
Helped ensure promotional creative aligned with the cereal packaging and overall campaign look
Team: Creative Director, Senior Art Director, Photography team, Video production team, Account Director, Director of Package Design
