Wall to Wall Wine & Spirits
Project: We partnered with Wall to Wall Wine & Spirits to launch a new retail brand from the ground up, creating a cohesive identity that carried from the logo and in-store experience to digital marketing and ongoing promotions. The work established a flexible brand system designed to support new store openings, seasonal campaigns, and continued growth.
I joined the project as a Designer and Art Director, helping develop the brand identity and launch materials.A s I moved into the Associate Creative Director role, I continue supporting the brand by leading creative for promotional campaigns and retail marketing initiatives, partnering with writers, designers, and account teams from concept through execution.
Role: Associate Creative Director & Designer
Contributed to the development of the brand identity and launch campaign
Lead creative direction for ongoing promotional and retail marketing initiatives
Guide creative teams from concept through execution across print, digital, and in-store channels
Partner with account teams and stakeholders to develop campaigns that support merchandising and business objectives
Maintain creative consistency while evolving the brand over time
Team: Writers & Designers, Account Directors, Account Managers, Web developers
