RedBox Rx Telehealth
Project: RedBox Rx was launched from the ground up as a direct-to-consumer telehealth and online pharmacy focused on making quality healthcare more affordable. As the brand's creative agency partner, we established the brand positioning, visual identity, and creative strategy, transforming a real pricing advantage into a trusted, approachable brand experience.
As Associate Creative Director, I continue to lead the brand's creative direction across all touchpoints, partnering with account, social, paid media, SEO and teams to develop integrated campaigns and content that support business objectives. Through ongoing creative testing and audience insights, we continuously refine messaging, photography, and content to improve performance while maintaining a cohesive brand experience across social, email, web, blog, and digital advertising.
Results:
25% year-over-year revenue growth
17% increase in customer acquisition
Ongoing creative optimization through iterative testing and performance-driven campaign development
Role: Associate Creative Director & Designer
Lead ongoing creative direction and evolution of the RedBox Rx brand
Lead creative brainstorms and concept development across social, email, web, and digital advertising
Direct photography and content creation to maintain a cohesive brand experience
Partner with cross-functional teams to develop integrated campaigns aligned with business goals
Team: Writers, Designers, Social Dirctor, Account Director, SEO Director, Paid Media Director
